Paul Lemberg: Be Unreasonable

On episode #217 of The Author Factor Podcast, I am having a conversation with Paul Lemberg, a seasoned author and entrepreneur who has generated over $550,000,000 for his clients through his expertise in transforming small businesses into profit powerhouses. His journey from being a fine arts student to a successful software designer, stockbroker, and then a renowned coach and author is truly inspiring.

During this insightful interview, Paul shares his proven strategies for guaranteed business growth, a concept he calls the guaranteed growth method. His unconventional yet effective approach, outlined in his bestselling book "Be Unreasonable," challenges the norm and provides entrepreneurs with the tools to achieve extraordinary results. Paul also shares the concept of practical magic, incorporating metaphysical practices to boost energy and business success, a unique blend that sets him apart in the business world.

Listeners will find Paul's author journey fascinating as he explains how he seamlessly integrates traditional business success strategies with metaphysical concepts, propelling his readers and clients to achieve remarkable results. His valuable insights and practical advice are not only thought-provoking but also applicable for anyone seeking to write their own nonfiction book.

Unlocking the Author Factor: This Episode's Big Takeaway

The key author factor from this episode is the power of authorship in establishing credibility and expertise. Paul Lemberg emphasizes how having written and published a book gives an individual an elevated level of credibility and can serve as a powerful calling card, opening opportunities for new connections, relationships, and business growth. He explains that a book is a significant credibility booster, acting as a mark of expertise and a tool for establishing rapport with potential clients or partners. Additionally, Paul highlights the enduring value of a book, noting that it maintains its credibility over time, making it a valuable long-term asset.