Understanding the Art of Process for Company Growth with Allen Edwards

On episode #216 of The Author Factor Podcast I am having a conversation with Allen Edwards, the founder of Eureka Process, a company that helps design and lead companies with a human-centered approach focused on values, profit, and growth.

Allen is the author of the book, "Process and the Other P Word," which provides a roadmap to revolutionizing a company's approach to people and processes.

In the interview, Allen shared his journey from being an IT visionary to a leading expert in the managed service provider industry. Listeners will find Allen Edwards' author journey intriguing as he embodies the principles he advocates in his book. His experience of implementing process-driven strategies in his own business and leveraging the book as a powerful tool for client engagement exemplifies the impact nonfiction books can have on a business.

Unlocking the Author Factor: This Episode's Big Takeaway

The key author factor from this episode is that creating a helpful and concise book can be a powerful strategy for sharing knowledge and expertise with clients and prospects. By writing a book focused on providing valuable information to your target audience, you can save time by not having to repeat the same information over and over again. This approach also adds credibility and professionalism to your business and can lead to new opportunities, such as speaking engagements and increased visibility within your industry. Additionally, using the book as a trade show tool and leveraging it for client engagement can be an effective marketing strategy.