On episode #172 of The Author Factor Podcast, I am having a conversation with sales consultant, podcast host, and author, Walter Crosby.
![Author-Factor-Walter-Crosby-zoom Author-Factor-Walter-Crosby-zoom](https://authorfactor.com/wp-content/uploads/2023/04/Author-Factor-Walter-Crosby-zoom.jpg)
Walter is the founder of Helix Sales Development where he helps entrepreneurs & CEOs scale their business by leveraging a sales framework that is managed like their other departments and creating a high-performance sales culture.
I worked with Walter to publish his first short, helpful book, The 7 Critical Mistakes CEOs Make with Their Sales Organization That Stop the Company From Scaling!
Walter is also the host of the Sales and Cigars Podcast.